The contrary of «excellent» is not «bad», it is «very good»
25 febrero, 2012
The contrary of “excellent” is not “bad”: its contrary is “very good”. This is the mantra of my division when I was in charge of the International business of Amper. We were all obsessed about…
Global MBA,Master Marketing Online,Marketing,WIMBA
0 Comments5 Minutes
Thailand
25 febrero, 2012
I lived in Asia few years and we opened a subsidiary of my company in Bangkok: one day the CTO went to see me almost crying; he said to me he loved me, the company, his job, ... but he wanted…
0 Comments2 Minutes
Matar a los intermediarios
21 enero, 2012
Una queridisima ex-alumna de EOI que trabaja en el emundo del entertainment me envió ayer un enlace a esta charla en el TEDxRiodelaplata que se hizo en Argentina el 1 de Noviembre de 2011.…
Estrategia,Marketing,WIMBA,Global MBA,Master Marketing Online
0 Comments6 Minutes
Marketing for Nonprofits (NPO)
7 enero, 2012
Marketing is an unfamiliar concept for many nonprofit organizations. It's important these organizations understand that marketing is more than just the old sense of making a sale or obtaining a…
Entrepreneurship,General,Global MBA,WIMBA,Estrategia,Globalización,Marketing
0 Comments13 Minutes
Open source learning and free online education
5 enero, 2012
Please visit Richard Baraniuk conference at Ted.com, about open source learning: he is professor at Rice University and he explains the vision behind Connexions, his open-source, online education…
Entrepreneurship,General,Global MBA,WIMBA,Estrategia,Globalización,Marketing
0 Comments11 Minutes
Some advice to start-uppers
3 enero, 2012
I want to share with you an email I just sent to a young great friend of mine who is starting up a successful company and now in the process of making its financial projections (Revenues, Ebitda,…
Entrepreneurship,Global MBA,WIMBA,General,Marketing
0 Comments3 Minutes
top tech trends of 2011
2 enero, 2012
Top tech trends of 2011 is an article published in ALLTOP web site (by Guy Kawasaki) which together with MASHABLE represent two musts to follow to stay updated in digital and social media…
Entrepreneurship,Global MBA,WIMBA,General,Marketing
0 Comments5 Minutes
Presentaciones zen
26 diciembre, 2011
Cualquier persona puede cambiar el mundo con una idea, si sabe comunicarla y ejecutarla. Tener una buena idea y ser incapaces de explicarla en los momentos claves es imperdonable: por esto…
General,Marketing,Global MBA,WIMBA
0 Comments5 Minutes
On buying things for the first time
25 diciembre, 2011
In the last century, three (3) things have changed the way we consume today: Henry Ford introduction of mass industrial production with all its successive improvements; Mass Marketing…
General,Marketing,Global MBA,WIMBA
0 Comments7 Minutes
A letter to eurozone
25 diciembre, 2011
Marvin Zonis is much more than a master or a friend: Marvin is a constant source of wisdom and inspiration, from the humility of probably the best expert in geopolitics in the Anglosaxon world.…
General,Marketing,Global MBA,WIMBA
0 Comments6 Minutes
Innovation in higher education
24 diciembre, 2011
The attached article is of great interest for understanding our future student pains and keep an eye on the importance of "on-line-blended education" to keep innovation high and costs low: data…
General,Marketing,Global MBA,WIMBA
0 Comments16 Minutes
8 reasons why SMEs and entrepreneurs need to innovate
23 diciembre, 2011
In our enterprises we foster and reward failures when trying to make something different, taking risks and we discourage mediocre successes. Life and companies success are based on a positive…
General,Marketing,Global MBA,WIMBA
0 Comments9 Minutes