Juan Roig
9 marzo, 2012
Mercadona es una empresa "sui generis" del sector Alimentación con base en la comunidad Valenciana; tiene 70,000 empleados y en 2011, un "año horribilis" en España, creó 6500 nuevos empleos, siendo…
General,Global MBA,Master Marketing Online,Globalización,Marketing,WIMBA
0 Comments4 Minutes
Quality is the best marketing tool
26 febrero, 2012
In another post I reported my experience with Ritz Carlton Hotels while when I talked about the 25 components of the DNA of market oriented companies we discovered real "customer obsession" like in…
General,Marketing,WIMBA,Global MBA,Master Marketing Online
0 Comments2 Minutes
Do what you love
25 febrero, 2012
If you are afraid to start up something, it means you have no real passion for it. When you have the luck to know what you really love, you must do it: play violin, a professional sport, cooking,…
Entrepreneurship,Global MBA,Master Marketing Online,General,Marketing,WIMBA
0 Comments2 Minutes
Thailand
25 febrero, 2012
I lived in Asia few years and we opened a subsidiary of my company in Bangkok: one day the CTO went to see me almost crying; he said to me he loved me, the company, his job, ... but he wanted…
0 Comments2 Minutes
Marketing for Nonprofits (NPO)
7 enero, 2012
Marketing is an unfamiliar concept for many nonprofit organizations. It's important these organizations understand that marketing is more than just the old sense of making a sale or obtaining a…
Entrepreneurship,General,Global MBA,WIMBA,Estrategia,Globalización,Marketing
0 Comments13 Minutes
Open source learning and free online education
5 enero, 2012
Please visit Richard Baraniuk conference at Ted.com, about open source learning: he is professor at Rice University and he explains the vision behind Connexions, his open-source, online education…
Entrepreneurship,General,Global MBA,WIMBA,Estrategia,Globalización,Marketing
0 Comments11 Minutes
Some advice to start-uppers
3 enero, 2012
I want to share with you an email I just sent to a young great friend of mine who is starting up a successful company and now in the process of making its financial projections (Revenues, Ebitda,…
Entrepreneurship,Global MBA,WIMBA,General,Marketing
0 Comments3 Minutes
top tech trends of 2011
2 enero, 2012
Top tech trends of 2011 is an article published in ALLTOP web site (by Guy Kawasaki) which together with MASHABLE represent two musts to follow to stay updated in digital and social media…
Entrepreneurship,Global MBA,WIMBA,General,Marketing
0 Comments5 Minutes
Presentaciones zen
26 diciembre, 2011
Cualquier persona puede cambiar el mundo con una idea, si sabe comunicarla y ejecutarla. Tener una buena idea y ser incapaces de explicarla en los momentos claves es imperdonable: por esto…
General,Marketing,Global MBA,WIMBA
0 Comments5 Minutes
On buying things for the first time
25 diciembre, 2011
In the last century, three (3) things have changed the way we consume today: Henry Ford introduction of mass industrial production with all its successive improvements; Mass Marketing…
General,Marketing,Global MBA,WIMBA
0 Comments7 Minutes
A letter to eurozone
25 diciembre, 2011
Marvin Zonis is much more than a master or a friend: Marvin is a constant source of wisdom and inspiration, from the humility of probably the best expert in geopolitics in the Anglosaxon world.…
General,Marketing,Global MBA,WIMBA
0 Comments6 Minutes
Innovation in higher education
24 diciembre, 2011
The attached article is of great interest for understanding our future student pains and keep an eye on the importance of "on-line-blended education" to keep innovation high and costs low: data…
General,Marketing,Global MBA,WIMBA
0 Comments16 Minutes