Hi guys,

Fernando Garrido, EOI Marketing guru, whispered this information to us.

At San Francisco Museum Of Modern Art there is be a beautiful exhibition running untill April 17, 2011, called «How Wine Became Modern», which explores the visual culture of wine and its stunning transformation over the last three decades.

Designed in collaboration with renowned architects Diller Scofidio + Renfro, the exhibition combines historical artifacts, architectural models, design objects, newly commissioned artworks, and enticing installations, including a «smell wall,» to probe many aspects of wine culture, among them: the globalization of wine; concepts of terroir; wine in popular media; new strategies in label, glassware, and winery design; and wine tourism.

Please find all information here: