La ética en el marketing
24 junio, 2012
Discrepo de la corriente de opinión que cree que el marketing puede crear necesidades: los creativos del marketing no son tan listos, aunque se hayan leído todos los tratados de neuromarketing. Las…
Entrepreneurship,General,Global MBA,Master Marketing Online,Estrategia,Globalización,Marketing,WIMBA
0 Comments2 Minutes
ThinkidsProject
24 junio, 2012
[youtube]http://www.youtube.com/watch?v=HF_sdJA2aIo[/youtube] "Midway" es la pelicula que Chris Jordan y Manuel Maqueda están rodando en esta Isla remota del pacífico y proyectamos el trailer en el…
0 Comments3 Minutes
Inspiration Day and a lesson about life
24 junio, 2012
I was part of "Inspiration day", an extraordinary event organized by Womenalia on June 21st at Circo Price in Madrid and it was a great way to celebrate the summer solstice. Great speakers, great…
Entrepreneurship,General,Marketing,WIMBA,Estrategia,Global MBA,Master Marketing Online
0 Comments4 Minutes
Dollar Shave Club
11 marzo, 2012
Seth Godin en su post de hoy reporta y comenta varios fenomenos virales aparecidos recientemente y os aconsejo leerlo. Entre otros, habla del video generado por el fundador de Dollar Shave Club…
Entrepreneurship,General,Global MBA,Master Marketing Online,Estrategia,Globalización,Marketing,WIMBA
0 Comments2 Minutes
Kony video
11 marzo, 2012
A través de twitter acabo de recibir un video impactante y he dedicado casi 30 minutos en verlo, hasta el final. Es una iniciativa de “Invisible children” una ONG que denuncia la situación de…
General,Global MBA,Master Marketing Online,Globalización,Marketing,WIMBA
0 Comments2 Minutes
Juan Roig
9 marzo, 2012
Mercadona es una empresa "sui generis" del sector Alimentación con base en la comunidad Valenciana; tiene 70,000 empleados y en 2011, un "año horribilis" en España, creó 6500 nuevos empleos, siendo…
General,Global MBA,Master Marketing Online,Globalización,Marketing,WIMBA
0 Comments4 Minutes
Quality is the best marketing tool
26 febrero, 2012
In another post I reported my experience with Ritz Carlton Hotels while when I talked about the 25 components of the DNA of market oriented companies we discovered real "customer obsession" like in…
General,Marketing,WIMBA,Global MBA,Master Marketing Online
0 Comments2 Minutes
Do what you love
25 febrero, 2012
If you are afraid to start up something, it means you have no real passion for it. When you have the luck to know what you really love, you must do it: play violin, a professional sport, cooking,…
Entrepreneurship,Global MBA,Master Marketing Online,General,Marketing,WIMBA
0 Comments2 Minutes
The contrary of «excellent» is not «bad», it is «very good»
25 febrero, 2012
The contrary of “excellent” is not “bad”: its contrary is “very good”. This is the mantra of my division when I was in charge of the International business of Amper. We were all obsessed about…
Global MBA,Master Marketing Online,Marketing,WIMBA
0 Comments5 Minutes
Thailand
25 febrero, 2012
I lived in Asia few years and we opened a subsidiary of my company in Bangkok: one day the CTO went to see me almost crying; he said to me he loved me, the company, his job, ... but he wanted…
0 Comments2 Minutes
Matar a los intermediarios
21 enero, 2012
Una queridisima ex-alumna de EOI que trabaja en el emundo del entertainment me envió ayer un enlace a esta charla en el TEDxRiodelaplata que se hizo en Argentina el 1 de Noviembre de 2011.…
Estrategia,Marketing,WIMBA,Global MBA,Master Marketing Online
0 Comments6 Minutes
Marketing for Nonprofits (NPO)
7 enero, 2012
Marketing is an unfamiliar concept for many nonprofit organizations. It's important these organizations understand that marketing is more than just the old sense of making a sale or obtaining a…
Entrepreneurship,General,Global MBA,WIMBA,Estrategia,Globalización,Marketing
0 Comments13 Minutes