La Felicidad como repuesta a la crisis y AMIP


  El día 12 dí una conferencia en EOI sobre “La Felicidad como respuesta a la crisis”, para presentar el nuevo programa que dirijo: Advanced Management Innovation Program (y su...

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La ética en el marketing


Discrepo de la corriente de opinión que cree que el marketing puede crear necesidades: los creativos del marketing no son tan listos, aunque se hayan leído todos los tratados de neuromarketing....

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Inspiration Day and a lesson about life


I was part of “Inspiration day”, an extraordinary event organized by Womenalia on June 21st at Circo Price in Madrid and it was a great way to celebrate the summer solstice. Great...

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Dollar Shave Club


Seth Godin en su post de hoy reporta y comenta varios fenomenos virales aparecidos recientemente y os aconsejo leerlo. Entre otros, habla del video generado por el fundador de Dollar Shave Club...

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Do what you love


If you are afraid to start up something, it means you have no real passion for it. When you have the luck to know what you really love, you must do it:  play violin, a professional sport, cooking,...

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Marketing for Nonprofits (NPO)


Marketing is an unfamiliar concept for many nonprofit organizations. It’s important these organizations understand that marketing is more than just the old sense of making a sale or...

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Open source learning and free online education


Please visit Richard Baraniuk conference at Ted.com, about open source learning: he is professor at Rice University and he explains the vision behind Connexions, his open-source, online education...

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Some advice to start-uppers


I want to share with you an email I just sent to a young great friend of mine who is starting up a successful company and now in the process of making its financial projections (Revenues, Ebitda,...

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top tech trends of 2011


Top tech trends of 2011 is an article published in ALLTOP web site (by Guy Kawasaki) which together with MASHABLE represent two musts to follow to stay updated in digital and social media...

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Open class about Marketing Fundamentals


On october 24th 2011 I gave this open class of Marketing Fundamentals to my students of the Global MBA: they are 2 hours of thoughts and advices about mktg, touching also sensible fibers like...

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Que pasa cuando se muere el CEO


El viernes me amenazaron con que un redactor de un gran periódico Nacional me iba a llamar para hacerme una entrevista de 5 minutos sobre lo que ocurre en las empresas cuando se le muere un CEO...

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Silicon Valley


Acabo de volver de San Francisco, donde Agosto es un mes frenético de actividades empresariales: la Silicon Valley, desde Santa Clara hasta San Mateo y arriba hasta la ¨Ciudad de la Niebla¨ sigue...

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